How to Build the Perfect Product

Today, I want to show you how to create a product that rocks without really trying.

When you think about it, every product is designed to solve one particular problem, and there are three key parts in building a signature system for you.

Problem

So the first thing you want to do when you create a course is to get really clear about the problem you’re here to solve. Specifically, what are the frustrations and fears your audience is experiencing right now ? You want to know them in real detail.

Promise

We’re going to solve a problem and create a promise. If the problem is their frustrations and fears, the promise is their wants (short term) and aspirations (long term). We have a problem and a promise. So what do we need next ?

Process

Finally, we need a process — the simple steps between the problem and the promise. For example, let’s say we’re making a dating course for Asian nerds.

The problem: the guy’s horny, frustrated, single, embarrassed, awkward, lives with his mom, and doesn’t know what to say.

The promise: he’s going to be a stud with a harem and full of lovely ladies.

The process would be something like:

Step 1 — Get your mindset right, figure out what you want.

Step 2 — Figure out who your ideal girl is.

Step 3 — Look and smell good. Don’t be stinky anymore because that’s a turn-off.

Steps 4-8 —Learn where to look for these women, learn what to say when you meet them, take the conversation further, get the phone number, follow up, and on and on.

That’s an example of using a signature system to go from problem to promise with a process.

Here’s a big idea: stop selling conversations and logistics, and start selling promises to problems with a specific process. You can walk people through the simple system from where they are and where you want to take them, step by step by step.

It increases their results, increases your trustworthiness, and increases the certainty people have to hire you.

If you think about the product you deliver, what’s the core problem that you want to solve ?