Maximise Your Influence by Speaking To Your Prospect’s

In every live event or webinar, we want to influence prospects towards buying our services, among other things. Obviously, we’re trying to provide high value and build a connection, but we’re also trying to make a sale.

To install influence most effectively, there’s something we need to understand about human nature.

Everyone has two personas – a public self and a private self. This is true for me, you, your prospects, clients, family – everyone !

Big Voice & Little Voice

The public self uses the “big voice” to project confidence to the rest of the world. It’s what we use when other people are around.

The private self which uses the “little voice”. The little voice is aimed inward and addresses our fears, doubts, questions, and uncertainty.

To sell in a webinar, we need to talk as much to our prospects’ little voices as we do to their big voices. This takes two simultaneous conversations.

First, there’s the content you teach which is aimed at a prospect’s big voice. This is easy, and if you’ve ever hosted a webinar or live event before, you’ve done it.

But, if you only speak to a prospect’s big voice, you only influence part of them. They may logically agree with everything you say, but that doesn’t guarantee that they’ll buy from you.

Then there’s the influence you secretly install which speaks to their little voice. I’m not talking about some kind of hypnosis. This is speaking directly to the fears and objections our prospects already have.

Speaking to the little voice is more nuanced than speaking to the big voice. To do it, look at our prospects’ beliefs and resistance.

Install Beliefs

For prospects to say yes to your offer, you must install three kinds of beliefs.

1. You

What do your prospects need to believe about you ?

E.g., you get huge results.

2. Themselves

What do your prospects need to believe about themselves ?

E.g., they can still get new clients even though their contact list is small.

3. The Offer

What do your prospects need to believe about the product or service you’re offering ?

E.g., your coaching program works incredibly fast.

Neutralise Resistance

When speaking to our target buyer personalittle voice, we also need to neutralise potential resistance. These are the things that will stop them from buying from you if left unchecked.

1. Objections

What objections do they have to buying your program ?

E.g., the program costs too much.

2. Questions

What questions about your program need to be answered ?

E.g., when does the program start ?

3. Alternatives

What alternatives to your program need to be neutralised ?

There are many ways to get a result. One might be to join your coaching program, but people could also read a book, get a mentor, talk to a friend, etc. We need to neutralise these alternatives.

When we’ve identified the potential resistance, we can strategically decide which beliefs we need to install to neutralise it. Then we speak to their little voice by installing these beliefs throughout the webinar.

When you do this, you lower their resistance, raise their understanding of your coaching program, and maximise their hunger to buy from you.

26th May 2020 0

6 Emails You Can Send That Aren’t About Your Latest Blog Post

As an online business owner, we always have to be online and growing our tribe of followers, right ?

That’s not always going to happen. We have a house to take care and if you end up taking too much on your plate – you’re going to run out of energy.

But, this is the worst time to run out of energy or creativeness. You’re growing a new business, trying to grow your list and eventually wanting to create a product or service.

So, what do you do when you haven’t blogged in two weeks and you have a growing list of subscribers wanting to hear from you ?

You can’t just send them your latest blog post when you don’t have one !

Your Subscribers Want to Hear From You !

I know, this might seem like totally not true when every time you send an email you get like five or more unsubscribes. And if you have a large list, it’s more like 10 or more every time.

But, that doesn’t matter !

Because the people who unsubscribe aren’t your target audience. They just subscribed for your freebie and nothing more. Or, they subscribed but the posts just aren’t jiving with them. This could be a sign that you need to niche down.

No, you don’t want them, so it’s a good thing when people unsubscribe from your email list.

What you want are fans on your list. They want to hear from you. They want to know what’s going on behind the scenes and they want to see what’s happening with your online business or blog.

Those are the subscribers you want.

And if you don’t email them consistently – it can be several times a week or once a month, as long as it’s consistent – your subscribers might forget about you and find a new blogger to follow.

So, how can you keep your fans excited about you every week ? Here are 6 emails you can send to your subscribers even if you haven’t updated your blog in a month.

1. Create a Welcome Series

The advantage to having a welcome series is that it can be automated and sent to all new subscribers.

This can act as a way to filter out subscribers that aren’t your target audience. The set up is like this:

They opt-in to your list
They receive your freebie (Email 1)
The next day (or whatever day you want to space your emails apart) they receive your first welcome series email (Email 2)
The next two emails are spaced 1 day apart (Emails 3 and 4)
The final welcome series email is sent a week later (Email 5)
Your new subscribers join your list and get notified of new posts and news

In your welcome series please make sure that they don’t get more than one email in a day.

The great thing to having a welcome series besides the fact that it can “screen” your subscribers, is that it gives you time to work on your blog and business while your new subscribers are reading popular posts and learning more about your business and your blog.

But what about the subscribers that have finished your welcome series ? What kinds of emails should you send them ?

2. Send a Tools Email

One thing you can do is send an email that describes all the tools you use for your business. Depending on which email service provider you use, you can even use affiliate links in your email.

i suggest to subscribe to https://www.wonderlass.com/ email list to recieve a tools email several months after you subscribe to her list.

This is great because it has so much value to help with your blog. From editing tools for photos to a tool to create PDFs, workbooks or eBooks and it also mentioned her Facebook group.

While this email is probably strategic for growing her Facebook group and earning some income from her affiliate links, it’s a great email to give to your subscribers, especially if they are new to blogging and growing an online business.

3. Show a Useful Trick

Giving your subscribers exclusive tips and strategies are what helps make your list elite. It will also lower your unsubscribe rate and it will help strengthen your relationship with your subscribers.

Sending an email that shows a useful trick to get more attention on Facebook. It is something I never thought of so when I read about it, I knew it was something I had to learn.

Getting these emails are awesome for your subscribers so think of neat tips and tricks you can only share with your members.

4. Give Away a Freebie

One of the best emails to get are freebie emails. Isn’t it nice that after a few months of being on a newsletter that you get a freebie ?

You know it’s exclusive because either the blogger tells you or you haven’t seen it on their blog. I belong to quite a few email lists.

I always love to receive these emails since they are sort of conversational and just funny. They also have some great email subject lines that make me open the emails.

Every now and then I get emails with freebies. I don’t realise it until I click on the link and notice it’s not on the blogs. One email I got recently was for a problem solving checklist. These freebies are awesome for bloggers and I always snatch at these freebies when i recieve them.

5. Promote Your Latest Webinar/Podcast/Video

I’m sure you get these emails all the time right ? Especially if you belong to influencers’ email lists in your industry.

But if you’re wanting to do a webinar or podcast or even just to a quick video, this is a great opportunity to tell your subscribers first. This is a perk for being on your list.

6. Feature Other Bloggers or Blog Posts in Your Niche

One thing many bloggers do is sort of a round up of the bloggers or blog posts they felt helped them on their journey to success. Your entire email doesn’t have to be this one big feature, but you can do a feature section at the end.

This is great since one of the best things you can do is network with other bloggers in your niche and feature them !

Thanks for reading !

There are a lot of things you can tell your subscribers about. But, sometimes when you’re creative thoughts are low, it’s hard to come up with some ideas.

Here are 6 emails you can send to your list and still keep them happy and informed.

Now it’s your turn to comment. What types of emails do you send to your subscribers ?

20th May 2020 0

How to Increase Your Productivity When You Work From Home

You wake up to an already full plate of tasks and it seems the list gets bigger and bigger as each hour passes by.

This is what happens to me. I’m an independent travel agent and I work from home.

It’s a toss up whether I’ll be able to fold that bucket of laundry that’s been sitting there from the night before or if I’ll have a chance to schedule that eye exam I’ve been meaning to get done for the last month.

I’ve been working from home for over 7 months now, and I’m finally finding my groove when it comes to maximizing my productivity. It’s not perfect !

I’ve developed a system to organise my work, which gives me time to be be more productive, believe it or not !

If you find it a struggle to get all your client work done and then get all your house chores done in a day, these tips that I’m about to share with you will increase your productivity.

It did for me and I’m sure it will for you !

1. Get Digitally Organized

Until just recently, my desktop was the dumping ground for every image or video I downloaded, every free eBook or upgrade I received.

You know the saying about having a messy house equals having a messy mind ? It’s the same with your laptop or computer.

Having a messy desktop just means you’re wasting time finding what you need. The best thing you can do is clean up your desktop and folders.

I have folders for each of my clients. Inside I have folders for preferred partners, best deals and anything else associated with travel.

For my clients I have a master folder for clients and then each client has their own folder. Within their folder is a location then the content.

Not only is it a good idea to organise your digital files, but it’s probably a good idea to name your files the same.

Using lower-case letters and using a dash in between words helps me find my files easier.

If your desktop is a mess, take an hour and clean it up ! You’ll end up saving time for more important tasks !

2. Work Smarter

I’m sure you’ve heard this right ? But, do you really follow it ? Do you find it takes you hours to create an image for your post ? Or, it takes your two hours to write a post ?

If so, you may not be working smarter. One thing I did to help me increase my productivity was practice my writing.

Another thing I did was increase my rate as an independent travel agent. My time is limited and if I was going to make a living doing this, I needed to make posting worthwhile.

Instead of working harder by slaving away writing for peanuts, I’m working smarter because now I’m being paid my worth as a writer.

Since a lot of my work requires research, screenshots, saving images, fact-checking and highly engaging copy, I need all my focus dedicated to my online business.

Stopping to check a text or to scroll through Facebook to see what that notification is on my phone just stops my flow of working

It’s an easy thing to do, but a hard thing to follow. Especially if you are addicted to email and social media.

3. Block Out Noise

My house can be noisy.

And just because it’s bed time, it doesn’t mean it’s always quiet.

My house mate in the room nextdoor talks to his family in Fiji for a good 45 minutes before he falls asleep, and I can hear them on the phone.

So, I have to block out the noise by listening to music on my headphones. And you know what ? I have found I was more focused, creative and was able to zip through my client work in no time.

And it’s not something that only works for me; studies have proven the effectiveness of using ambient music to spur creativeness.

It’s on real low and for some reason I’m able to get more work done, and before I thought I’d need complete silence to work !

4. Delegate Your Work

The plan to get all your work done before your child woke up from their daily nap didn’t happen.

Or, the report you write every week was late.

Things like this happen to me all the time. It isn’t detrimental to my business, but it slows me down and I end up working harder and not smarter.

That’s when delegating tasks or automating tasks is essential to helping you stay productive.

For me, if my girlfriend wants to help “fold” the laundry, I’ll let her. She can put her own socks and undies away herself or put the hand towels in the bathroom.

In my business, I often outsource writing and sometimes research. This frees up my time and helps me generate more income.

I’m also using Tailwind to automate my Pins and I’m finding that’s super helpful. I’ll have to start looking into Buffer or Hootsuite to schedule my other social media posts.

Working from home doesn’t have to be lonely. Involve your friends and family and enlist their help!

5. Pay Attention to Burnout

It’s super easy to burnout when you work for yourself.

Your brain doesn’t automatically shut off when work is done for the day.

It’s important to remember that it’s quite easy to burnout as an online business owner.

You have to pay attention to the tasks that are burning you out. It might be having to clean up the living room, put a load of laundry in and then prepare dinner.

You’re tired and every little thing is exhausting. I get you !

I still work several hours after I’ve eaten my dinner. For most people though, the best time to get most of your work done is in the morning.

We’re awake, refreshed from having a good night’s sleep and ready to take on the day.

Instead of starting off with a million things to do, the best thing I did was divide tasks up. I do some at night before bed and the rest in the morning after breakfast.

This usually works and frees up time to check my emails, get my tasks in order and start my day.

And finally, avoid burnout by taking time for yourself. If it’s watching TV or having a night, then schedule it in.

For me, my guilty pleasure is watching Sport. If I can, I would binge watch, but that’s just not being productive !

Treat Each Day Differently !

For me I need to remember that even though I have a schedule, not every day will turn out that way.

My client piece needs more quotes than what I had thought and now I have to write a whole new email complete with new images and supporting quotes/facts.

While it’s a good thing to have a plan for the day, treat it as a fluid plan. With travellers you have to be flexible.

Thanks for reading. Over to you ! Do you have any extra tips to help you increase your productivity ?

Don’t forget to follow me on Facebook and Instagram >>> PellegriniTravel

19th May 2020 0

6 Tools You Need to Successfully Work From Home

I’m sure you’ve heard how great it is to work from home – the freedom to choose what you want to do, when you want to do it and without any of the hassles of long commutes, or a horrible boss breathing down your neck.

It’s true that work from home opportunities have grown by more than 100% since 2005. More people are quitting their 9-5 job and wanting to be an entrepreneur or just want to earn some income online.

And there’s no shortage of work-from-home jobs available, you don’t even need a degree or experience to get started.

I love working from home, but don’t get me wrong, it can be challenging. You need the motivation to put yourself out there and the focus to manage your workload.

You also can’t start a home-based business on your smartphone, without the right tools, it’ll be hard getting started and even scaling your business in the future.

To help you out, here are six tools I use to run an online business.

Smartphone or Laptop

Obviously, You need access to the internet to work from home. Sure, you can use your old laptop from 2002 or an old version of Windows XP to run your business, but you’ll soon discover that just won’t cut it.

I personally have a used my HP laptop and my Samsung S9 smartphone that’s fully upgraded.

If you have small children, consider purchasing a used smartphone or laptop or get a hand-me-down since children have roaming hands.

A Task Management System

With any work you decide to do – whether it’s freelance writing, or opening up your own Travel Agency, you need a system to keep track of your tasks and bookkeeping.

I use Trello and Google Sheets.

Trello

Trello is an organizational tool for your projects. You can make several boards and within each of those boards you can assign tasks throughout the week.

I have several boards for work and home. The one I use the most is Weekly Writing Tasks. On Sunday, I assign all my tasks and move them to the corresponding days.

I don’t like to use pen and paper. So Trello helps me organise my week.

Google Drive

I don’t have to hit save after everything i edit. Since my business has been growing lately, I needed a project management system that could give me a snapshot of what needs to be done.

On my google sheet I have :

Clients

Applications

Quotes

Type of task

Due date

Submission date

Pay amount

It keeps me in order since I have over a dozen clients that I’m supporting.

I also have other sheets to track my performance.

If you haven’t discovered Google Drive, log in to your account and test it !

A Niche/Service

You’ve decided you want to stay home and work. I wanted to stay home and take care of myself. But, I had to find a way to earn an income.

And I did this by first figuring out what I should do and then what kinds of services I should offer.

Since I enjoy travelling, becoming an independent travel agent was a natural fit. There are many different types of businesses you can startonline – copywriting, blog writing, site content, reviews, selling weight management products, the list goes on.

I chose to become an Independent Travel Agent when I first started.

Once you figure out what you want to do, sit down and think about the services you want to provide.

I would recommend to start off with only a handful of services and over time you can narrow down or improve what you are offering.

A Website

You know the one thing that improved my income ? Having a website dedicated to my services.

When I first started, I had a profile on Guru and didn’t land any jobs. But, as soon as I created my own website and put myself out there I started landing work !

My site has had many changes since I first started my online business and whenever I get bored, I change it’s look. I also clean up my copy and sometimes niche-down.

But, if you’re new, you don’t need to worry too much about optimizing your site. If you have an established blog, go ahead and put up a Contact Me page. Over time you can plan to have a separate site dedicated to your services.

A Scheduling Tool

To help you save time, invest in a scheduling tool like Tailwind. By far, the best tool I’ve used to grow my online business, is to use Tailwind. You schedule your most popular posts and Tailwind sends those posts out throughout the day.

It’s amazing and it’s a cheap way to grow your business !

A Place to Work

You work from home, but this doesn’t mean you can work anywhere in your home. Sure, you can get away with sitting on the sofa whist you fill an order or edit a blog on your smartphone or laptop.

But, over time, trying to work in different spots around the house will slow you down and you’ll notice a drop in productivity.

That’s why its best to have a desk in your bedroom. Prop up that laptop on a stand and connect a wireless keyboard and mouse if possible.

And if you have small children, It’s more beneficial to have one central location for your notes.

If you have a small place you may find that you have to set up shop in your kitchen or in your bed.

So, do what ever works best and stick to it ! Treat your home business like a job you would go to ! It’s easy to get started working from home !

Working from home is meant to be great. You get to stay home, take care of the kids and yourself and still be able to earn an income.

There aren’t many things you need to get started. A smartphone or/and laptop, task management system, a service, a website and a place to work.

Have you considered working from home ? If so, what tools do you need to get started ?

18th May 2020 0