New to the online biz ?

If you recently started an online business, there are a whole bunch of free tools and services you can use to start quickly.

One service that everyone has access to is Google.

Google has grown to more than a search engine to plug in your query and get an answer to your question.

There are free Google tools you can use as a new business to grow your online business traffic.

Why would you want to increase traffic? To help you make money ! It is the heartbeat of your business and traffic keeps your business alive !

Let’s go through my top Google tools to grow traffic !

1. Google Trends

Are you having a tough time trying to figure out what to post about? Ideas sometimes runs dry and then weeks go by and your page isn’t updated! Well, Google Trends can help you figure out the right post topic that will ensure a flood of traffic.

How I use Google Trends:

• I go to Google Trends to see if this is a rising trend or a dying trend
• I look at the past 3 years to see if there is a general upwards trend

This can help me decide whether to make my entire post about a topic or include that as a sub topic in a post.

For this example, I would dedicate an entire post on this topic.

Google trends will also show you related topics and search queries to help you figure out more topics or ideas for a post.

2. Google Search Console

Google Search Console gives you a wealth of information for your traffic. When you set up GSC you can track your businesses traffic, find the keywords you are currently ranking for and find the keywords you should use to optimise your content.

Understanding SEO is a big part of your success. And an easy introduction to SEO is with GSC. After you’ve been working online for awhile you can check what keywords you should start using in your posts to help you rank higher in the search results.

Here’s how to do this:

Once you’re in GSC, click on performance.

From here click on the +NEW and add a filter for your top popular post:

Add the URL of your popular post. Next, click on the Average CTR and the Average Position:

Scroll down to Queries and sort by Impressions:

From this list, find the keywords with high impressions but low clicks. Those are the keywords you can shoot for and add to older posts or new posts.

You can add these long-tail keywords to your title or subheadings aswell !

3. YouTube

Everyone loves this Google tool ! YouTube is a great social media platform to help you grow your brand and make you more personal. While some entrepreneurs make their whole marketing strategy on videos, you can use YouTube to supplement your brand’s growth.

I suggest to use YouTube to upload any Facebook Lives and attract a new user that may only enjoy videos.

Another reason why you should have a YouTube channel is to do free webinars !

Go to your channel and click on Live:

From there you can create your webinar and schedule it.

YouTube will give you a link that you can share with your email list. The link is the same before, during and after the webinar ! Super simple to help you grow your brand and traffic.

4. Google Incognito

Google Incognito is a way to browse the internet anonymously (as long as you don’t go logging into your Gmail account or other Google accounts).

Many entrepreneurs use Google Incognito not to secretly browse the internet, but to see if their posts are ranking in the search engine results pages. If you don’t know, searching in your own personal browser to see if you are ranking for a keyword isn’t a true representation.

Google favors you and your page and will show your page on a results page that may not be real.

To bypass this, you can use Google Incognito. In Chrome, click on File > New Incognito Window.

How can this help boost blog traffic ?

When you know where your post is sitting in the SERPS you can optimise that post to rank higher using other free Google tools like Google Search Console.

5. Google Slides

Google Slides is a free version that is similar to Microsoft Powerpoint. You can make slide presentations, but you can also use this Google tool to make PDF freebies to grow your email list or PDF guides you can sell to make money !

But, how can creating freebies help with traffic ?

Well, if you create a freebie to grow your email list, you can create a landing page for that freebie.

And when you create a landing page, you can create multiple posts to attract new readers !

6. Google Docs

Google Docs is another free Google tool you can use to make PDF guides too ! Before I started using Google Slides, I was creating all my freebies using Google Docs.

I would create the cover sheet in Canva and then add it to my guide.

I would save it as a PDF and upload that to my media library.

Here are the steps :

Open Google Docs and go to Insert > page break.

Go to Insert > Header & page number > header

Click on different first page and drag your cover image to the header position.

To make the cover image show on the first page, click on the image and then at the bottom, click on wrap text and change the margin to 0.

From here, you can stretch your cover image to fit the page. On the next page you can create a little boarder with your brand color to make your PDF guide more cohesive.

When you are done, you can save this as a PDF and then upload to your media library.

7. Google

Google is a search engine so you can use this for many things to help grow your business traffic :

• Find niche topics
• Find post topics
• Find out what your competitors are doing
• Keywords to start using
• See where your posts are ranking
• Find out questions people are asking about your topic

Thanks for reading !

Investing in your business is important for success, but if you can bootstrap some things, then I say do it ! Saving money is important because not all businesses make money right away.

With these Google tools, you can get started optimising your posts and narrowing down your niche to attract the right audience and increase traffic !

Which free Google tool is your favorite ?