6 Emails You Can Send That Aren’t About Your Latest Blog Post

As an online business owner, we always have to be online and growing our tribe of followers, right ?

That’s not always going to happen. We have a house to take care and if you end up taking too much on your plate – you’re going to run out of energy.

But, this is the worst time to run out of energy or creativeness. You’re growing a new business, trying to grow your list and eventually wanting to create a product or service.

So, what do you do when you haven’t blogged in two weeks and you have a growing list of subscribers wanting to hear from you ?

You can’t just send them your latest blog post when you don’t have one !

Your Subscribers Want to Hear From You !

I know, this might seem like totally not true when every time you send an email you get like five or more unsubscribes. And if you have a large list, it’s more like 10 or more every time.

But, that doesn’t matter !

Because the people who unsubscribe aren’t your target audience. They just subscribed for your freebie and nothing more. Or, they subscribed but the posts just aren’t jiving with them. This could be a sign that you need to niche down.

No, you don’t want them, so it’s a good thing when people unsubscribe from your email list.

What you want are fans on your list. They want to hear from you. They want to know what’s going on behind the scenes and they want to see what’s happening with your online business or blog.

Those are the subscribers you want.

And if you don’t email them consistently – it can be several times a week or once a month, as long as it’s consistent – your subscribers might forget about you and find a new blogger to follow.

So, how can you keep your fans excited about you every week ? Here are 6 emails you can send to your subscribers even if you haven’t updated your blog in a month.

1. Create a Welcome Series

The advantage to having a welcome series is that it can be automated and sent to all new subscribers.

This can act as a way to filter out subscribers that aren’t your target audience. The set up is like this:

1. They opt-in to your list
2. They receive your freebie (Email 1)
3. The next day (or whatever day you want to space your emails apart) they receive your first welcome series email (Email 2)
4. The next two emails are spaced 1 day apart (Emails 3 and 4)
5. The final welcome series email is sent a week later (Email 5)
6. Your new subscribers join your list and get notified of new posts and news

In your welcome series please make sure that they don’t get more than one email in a day.

The great thing to having a welcome series besides the fact that it can “screen” your subscribers, is that it gives you time to work on your blog and business while your new subscribers are reading popular posts and learning more about your business and your blog.

But what about the subscribers that have finished your welcome series ? What kinds of emails should you send them ?

2. Send a Tools Email

One thing you can do is send an email that describes all the tools you use for your business. Depending on which email service provider you use, you can even use affiliate links in your email.

i suggest to subscribe to https://www.wonderlass.com/ email list to recieve a tools email several months after you subscribe to her list.

This is great because it has so much value to help with your blog. From editing tools for photos to a tool to create PDFs, workbooks or eBooks and it also mentioned her Facebook group.

While this email is probably strategic for growing her Facebook group and earning some income from her affiliate links, it’s a great email to give to your subscribers, especially if they are new to blogging and growing an online business.

3. Show a Useful Trick

Giving your subscribers exclusive tips and strategies are what helps make your list elite. It will also lower your unsubscribe rate and it will help strengthen your relationship with your subscribers.

Sending an email that shows a useful trick to get more attention on Facebook. It is something I never thought of so when I read about it, I knew it was something I had to learn.

Getting these emails are awesome for your subscribers so think of neat tips and tricks you can only share with your members.

4. Give Away a Freebie

One of the best emails to get are freebie emails. Isn’t it nice that after a few months of being on a newsletter that you get a freebie ?

You know it’s exclusive because either the blogger tells you or you haven’t seen it on their blog. I belong to quite a few email lists.

I always love to receive these emails since they are sort of conversational and just funny. They also have some great email subject lines that make me open the emails.

Every now and then I get emails with freebies. I don’t realise it until I click on the link and notice it’s not on the blogs. One email I got recently was for a problem solving checklist. These freebies are awesome for bloggers and I always snatch at these freebies when i recieve them.

5. Promote Your Latest Webinar/Podcast/Video

I’m sure you get these emails all the time right ? Especially if you belong to influencers’ email lists in your industry.

But if you’re wanting to do a webinar or podcast or even just to a quick video, this is a great opportunity to tell your subscribers first. This is a perk for being on your list.

6. Feature Other Bloggers or Blog Posts in Your Niche

One thing many bloggers do is sort of a round up of the bloggers or blog posts they felt helped them on their journey to success. Your entire email doesn’t have to be this one big feature, but you can do a feature section at the end.

This is great since one of the best things you can do is network with other bloggers in your niche and feature them !

Thanks for reading !

There are a lot of things you can tell your subscribers about. But, sometimes when you’re creative thoughts are low, it’s hard to come up with some ideas.

Here are 6 emails you can send to your list and still keep them happy and informed.

Now it’s your turn to comment. What types of emails do you send to your subscribers ?